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l’ouvert
avec un personnage extraordinaire : un berger solitaire et paisible qui plante des milliers d'arbres
la photographe souhaite associer le lecteur du livre à une fiction
This publication originates from the eponymous exhibition at WIELS
JUmbo Logos 1885-2026 artifice l’ouvertOver the years we started noticing other businesses called Jumbo and the many different ways the name had been visualised. What began as people sending us photos of Jumbo logos they spotted in the wild slowly turned into a collection. This book brings together some of those discoveries, showing how the same name has been interpreted across different places and times.
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